The Search Atlas Backlink Profile Comparison Tool allows you to compare your website’s backlink profile with up to six competitors side by side. Use Google Lighthouse or PageSpeed Insights to audit mobile usability and identify issues like layout shifts, tap target sizes, font readability, and responsive design errors. Test across multiple real devices with different screen sizes, operating systems (iOS, Android), and browsers to guarantee consistent performance. Measure page load speed with tools like Google PageSpeed Insights or GTmetrix, focusing on mobile-specific metrics.
Small Business SEO
That said, even though Google can crawl several hundred links (or more) per page, there are still valid reasons to limit the number of options you present to search engines. A high number of links dilutes the link equity every link passes and can make it harder for Google to determine which links are important. In order for a link to be crawlable, search engines typically need an tag with an href attribute. And yes, lots of developers create links without these attributes. Sitemaps are one way search engines use to discover pages on your site, but the primary way remains by crawling webpages and following links.
Content Marketing Audit
Because detecting duplicate descriptions isn’t easy to do manually, it’s typically done with an SEO crawler. Regardless of your title length, it’s a good idea to keep your important keywords in the first 60 characters, where users can actually see them in search results. Keeping your important keywords in the visible part of your title can have a significant impact on click-through rates (CTR). If search engines can’t render your page, it’s possible it’s because your robots.txt file blocks important resources.
For deeper SEO analysis across your entire website, try Semrush’s Site Audit tool. If you’re using another cloud crawler, you will definitely save money with Sitebulb. If you know the budget, and how much resource/time that equates to, then it becomes a matter of assessing where the time would be best spent to return the most value. So we’ve already discussed the costing of audits, but until you have an estimate of how long it will take, any costing applied is likely to be arbitrary. In most cases thorough scoping is required before you can calculate the cost for a piece of work. I’ve seen audits for sale on Fiverr for as little as ~$10, and I’ve been involved in large scale, multifaceted audits costing well in excess of $30k.
Audit Your Website for SEO
Navigate to “Issues” from the left side menu to see the issues that might be hindering your SEO performance. Best for getting customized, real-time alerts of website changes and issues. Optionally, schedule your report to be generated daily, weekly, or monthly. One of the standout features SE Ranking’s Website Audit tool offers is its ability SEO Anomaly to group web assets. Once SE Ranking crawls all the pages (which can take up to 10 minutes), it provides an illustrated overview.
SE Ranking is a comprehensive SEO toolkit designed to cater to the needs of mid-sized agencies and in-house teams. Its advanced datasets and AI and NLP technologies provide unique insights and recommendations, making it a reliable choice for developing and executing effective SEO strategies. With the Compare Crawls and Progress reports you can analyze the results of different SEO audits and track changes in the number of issues over time.
These are all valuable insights that can help me form my own data-driven content marketing strategy. For example, “Jamaica vacation packages” drives 2.36K traffic and has a search volume of 188K. The keyword difficulty (38%) tells me how competitive it is and whether it’s a viable opportunity for me to target. Often, these high-performing PPC keywords can be great opportunities to target organically.
Perform an complete SEO audit, and improve your rankings in Google. If you operate a local business, having a Google Business profile is crucial. Make sure your address, phone number, business hours, and categories are accurate and consistent across all online listings.
- And if a keyword is trending down, you can confirm if it’s a seasonal swing, or if you might want to update the content to target a new angle.
- I think KWFinder is a great software that fills the gap between nuts-and-bolts SEO work and copywriting.
- It’s a smart, efficient way to boost SEO performance without starting from scratch.
- Conveniently named Site Audit, it’s another option for crawling your site.
- You can easily monitor your site’s security status with this report.
Just think, if two companies sold similar items online, and one site was secure while the other wasn’t, wouldn’t you feel better entering your credit card information into the secure site? If you don’t have a lot of experience diving into the backend of your website, you might consider consulting a web expert to secure your site. You might notice that at the top of a browser, next to the URL, there’s a message that says either secure or not secure. If your website isn’t secure, anyone who inputs their information into the site is at risk of having it stolen. You’re going to lose that valuable web traffic to other sites that either have a mobile version or change with a user’s screen size.
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