22 Best Free SEO Tools Reviewed In 2025

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If you offer great content, then this can be a great advantage for you. Search engines were designed to crawl, understand, and organize online content to deliver the best and most relevant results to users. Anything getting in the way of this process can negatively affect a website’s online visibility. Therefore, making your website crawlable is one the primary goals and can highlight any issues you have with your web hosting service provider. The tool also plays a crucial role in site security and health, alerting you if any manual actions from Google are taken against your website. With page experience becoming a significant ranking factor, you’ll find GSC’s performance reports on page speed and Core Web Vitals to be very insightful too.

seo tools

Write 10X Faster With AI-Powered Content

seo tools

This level of detail is way beyond what you get with any SEO tool out there, be it free or paid. It’s perfect for tailoring your content or ads to your audience. Another key feature is the ability to submit and test sitemaps. RankIQ is also user-friendly and affordable, making it accessible to bloggers, freelancers, and small businesses. Some free SEO tools are limited in their capabilities but allow you to enhance them through integrations with other popular SEO tools, such as Google Analytics or Google Search Console.

Talk Through Complex SEO Issues

  • Look for tools with solid APIs and native integrations with your existing tech stack.
  • For example, if you’re starting with a new website, you could use Ahrefs for keyword research, SurferSEO for semantic keywords and on-page SEO, and SEMrush for technical SEO analysis.
  • Longer messages can quickly take you up to the messaging cap, even on the paid plan.
  • Also, AI-generated text usually needs refinement to ensure accuracy and uniqueness.
  • If you’re buying a website domain that has been used in the past, or you’re rebuilding a poor SEO strategy, you may discover some problematic backlinks while conducting your audit.

It provides plenty of handy data about websites, such as the number of site visits, traffic sources, and location demographics. Similarly, while you can certainly create a website with basic knowledge and intuition, truly optimizing and understanding its performance requires the right tools. Screaming Frog works like Google Search Console in that it crawls (hops?) through your website, looking for things that might hurt its performance. The difference is in the issues Screaming Frog looks for and the insights it offers to fix them. Ahrefs pricing starts at $99 per month, with the $199-per-month Standard Plan being what most average users will likely need.

Calculate your actual needs based on your website size and update frequency. For example, if you have a 1,000-page site, a tool limited to 500 pages won’t work, even if the price looks attractive. Selecting the right affordable SEO tool requires a practical approach focused on your specific needs. Choose a tool that excels in your problem area rather than paying for features you won’t use.

seo tools

We gave more points to tools with these features in their free or paid plans, such as competitor comparison, mobile rankings, ranking alerts, API access and XML sitemap generators. One of my favorite tools for conducting technical audits is Screaming Frog. This desktop program crawls websites and provides crucial data for SEO audits. It identifies technical issues like broken links, duplicate content, and missing meta tags.

While limited compared to a paid Ahrefs account, they’re still immensely valuable for anyone who’s just starting SEO Anomaly out in SEO. Managing SEO at scale requires more than just research and optimization tools. With the paid plans, you can also predict long-term trend trajectories. It provides AI-powered outreach templates, automatic follow-ups, and integrates with SEO tools like Semrush, Ahrefs, and Moz. Clearscope looks at search trends and suggests keywords and topics that match what your audience is searching for. I’ve created hundreds of reports in Clearscope over the years, and I’ve watched it evolve into a powerful, all-in-one SEO content tool.

seo tools

It connects with the website you are trying to audit, uses GA and GSC API to fetch data from both ends and creates comprehensive reports for individual URLs on the website. One of the best things about SurferSEO is its seamless setup process. Regardless of your skill level, you can easily set up your account and start using the tool right away. It’s also available at various price points, making it accessible to businesses of all sizes.

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